Alexander McQueen partnered with award-winning director and visible artist Sophie Muller to create a brand new style movie starring the brand new Dash Runner sneaker. The movie is a research of girls’s empowerment utilizing gown and motion as a type of expression. Sarah Burton commissioned this montage, the second of three movies devoted to equipment produced by the model.
The advert clip for the sneakers options famed multi-talented dancer, songwriter, and singer MetteNarrative in a corset gown, an uneven drape skirt in each black and tea rose satin, and a pair of Alexander McQueen dash runners.
A up to date tackle a traditional working sneaker, the Dash Runner was first seen on the Alexander McQueen Spring/Summer season 2022 runway in London. The brand new iteration contains signature lace-ups, a metal-free white higher and exaggerated signature in rubber sole. It is out there in all white or white with a contrasting black leather-based counter heel, and every model is completed with the enduring three-dimensional seal. It additionally is available in a variety of seasonal colorways that showcase menswear and womenswear ready-to-wear collections.
In recent times we have seen excessive style manufacturers like Gucci and Louis Vuitton step up their sport by designing sneakers that enchantment to the youthful era. This want to combine luxurious with normcore aesthetics raises the query of whether or not they can produce snug on a regular basis footwear. McQueen’s clip proves to us by strikes from MetteNarrative whether or not it is doable. Her strikes are a uncooked mixture of grace and athletic dexterity, a dancer in sneakers, and extra as seen within the clip. Shifting on from the period of lockdown and isolation, all of us really feel the necessity to regroup whereas being relaxed. The MetteNarrative choreography looks like a successor to that want to maneuver on this planet each comfortably and stylishly. Mette has helped encourage the final word depiction of empowerment by movement and gown. Muse by Cleo described Matt’s strikes as having “a fluidity to him” which reveals what makes these footwear uniquely McQueen. In some situations, her footwork appears extra applicable for a pair of en pointe lace-ups, however sneakers modify her like they’re weightless, much less cumbersome than they appear. But they appear to have the ability to help her as she influences the earth. She lifts weights and performs nice somersaults, that includes her sturdy footwear and a sturdy outfit that lets her shift unhindered.
This collaboration is spot on by upping not solely the dancers, however the sneakers as effectively. Collectively, they describe what McQueen brings to city luxurious.