Amazon Music artists can now add customized audio messages to profiles

After launching a payola-free pitching and promotional instrument final 12 months, Amazon Music has formally launched Highlight, which permits artists to equip their profiles with customized voice messages.

Amazon Music for Artists reached out to DMN with particulars about Highlight in the present day. The brand new characteristic allows artists with 3,000 or extra on-platform followers to set the above customized voice messages to “any track, album, playlist, or station,” the higher-ups defined.

Stateside followers — which Amazon Music hopes will “broaden entry to listeners in different areas quickly” — can play Highlight recordings by navigating to the highest of artists’ profiles on the streaming service’s app. Notably, as platforms together with Amazon Music, Apple Music and Spotify need to set themselves aside from the competitors, customers even have the choice of accessing Highlight messages through voice instructions on Echo gadgets.

Artists are at present restricted to at least one recording at a time – though the message is “might be up to date as typically as you want.” Amazon Music does not save prior recordings, and hopes to broaden the highlight “quickly to extra artists.”

Particularly due to Highlight’s Alexa help, it could be value pushing the adoption fee of the characteristic. Between tour bulletins, launch data, and behind-the-scenes particulars in regards to the artistic course of, the instrument presents numerous potential advantages for artists.

And on the listener aspect, it stands to cause that individuals who frequently ask Alexa to play music from sure creators could also be accustomed to receiving updates through Highlight. (Amazon Music for Artists specified that followers can tune in to Highlight messages on Echo merchandise by saying, “Alexa, play the [Artist Name] Highlight on Amazon Music.”)

Along with the initially well-known pitching and promotional instruments, Amazon Music unveiled an artist merch retailer in 2021, that includes unique objects from a number of creators. Evidently, artists can plug a few of these unique objects into their Highlight messages — presumably as a part of wider offers with Amazon.

The ecommerce big can also be profiting from Prime Video’s attain to face out within the congested music-streaming enviornment.

Over the weekend, the Amazon-owned video-streaming service launched a “absolutely immersive music particular” based mostly on The Weeknd. Daybreak FM — in addition to launching “a particular merch capsule” for a particular Amazon Music EP as properly.

In fact, competing streaming platforms do not have entry to Amazon’s large delivery infrastructure and appreciable processing capabilities. However as highlighted, they’re additionally working to diversify their choices and attraction to each customers and artists.

It is hardly a secret that Spotify has dropped billions on podcasts (and “bookcasts”) — reportedly attaining quicker spoken phrase development than Apple Music within the course of. Apple, for its half, purchased a startup referred to as AI Music final month and is getting ready to launch a “devoted classical music app” someday this 12 months.

Lastly, SoundCloud has embraced fan-driven royalty—and its prominence amongst rising artists—as has Tidal, after reportedly promoting Jack Dorsey’s Sq. for $297 million almost a 12 months in the past.

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