Amazon Music will overtake Pandora because the quantity 2 US music streamer this 12 months – TechCrunch


In line with estimates from Insider Intelligence (previously eMarketer), Amazon Music will overtake Pandora this 12 months to change into the music streamer with the second most customers within the US, notably, each paid and ad-supported plans for these companies on this research. customers are included. — So, whereas Apple Music has an estimated 38.2 million subscribers, in comparison with Amazon Music’s 52.6 million or Pandora’s 49.1 million, none of Apple’s clients are on the free, ad-supported plan (although they actually have a free one). will be on check) )

Amazon Music is projected to develop 5.3% 12 months over 12 months, forecast claims, whereas Pandora has continued to lose customers since 2017 – the SiriusXM-owned streamer’s person base is anticipated to drop 6.7% in 2022 . A consultant for Pandora declined to touch upon the brand new report, however mentioned that Pandora is the main ad-supported audio streaming service within the US. In line with its most up-to-date report, Pandora at present has 52.3 million customers, down from 58.9 million final 12 months.

And on the subject of paid clients, Pandora lags far behind its opponents, as insider intelligence estimates from final 12 months.

picture credit score: e-marketer (Opens in a brand new window)

Spotify stays the primary American music streamer by a large margin, with 180 million premium subscribers worldwide and 406 million month-to-month lively customers throughout each the paid and free plans. In line with Spotify’s personal report, there are roughly 93.38 million lively customers in North America, together with 28.8 million paid subscribers. Since Spotify’s numbers do not shrink by nation, it is laborious to straight evaluate Pandora’s viewers measurement with Spotify’s viewers, however Pandora’s market share continues to say no. Pandora nonetheless posted gross revenue of $743 million final 12 months, up 30% from 2020.

As Amazon Music continues to develop, there have been some notable enhancements to the product. Amazon Music and Apple Music each unveiled lossless audio streaming for all subscribers final 12 months, a characteristic that Spotify would not have but, and whose delays cannot clarify why. Amazon has additionally tried to develop its podcast choices, including synchronized transcription to pick podcasts. However Spotify’s podcast listenership is rising quickly, regardless of the platform’s controversial content material selections. With acquisitions of the podcast business left and proper, it is clear that Spotify would not need to loosen its grip on the streaming business.



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