Analysis of ‘Sheesha No Thanks’ – a co-designed social advertising marketing campaign on the harms of waterpipe smoking | BMC Public Well being

sheesh no thanks Mission

the aim of sheesh no thanks The purpose of the challenge was to boost consciousness of the well being dangers of waterpipe smoking amongst younger individuals (18-35 years previous) from Arabic-speaking backgrounds, and to encourage dialogue about quitting or decreasing waterpipe smoking. The challenge ran from October 2019 to June 2020, primarily within the South East, South West and Western areas of Sydney, Australia, the place individuals from Arabic-speaking backgrounds are extra recognized. The challenge was run by a authorities native well being district (South East Sydney Native Well being District) in partnership with a neighborhood group (Lebanese Muslim Affiliation) and funded by the Most cancers Institute NSW (a state authorities most cancers management company) was.

sheesh no thanks was a co-designed challenge that concerned the challenge staff working intently with neighborhood accomplice organizations, neighborhood members, neighborhood champions and well being professionals to determine key messages and methods for the awareness-raising marketing campaign. The challenge staff was cautious all through the method to make sure that the marketing campaign was run respectfully to the neighborhood and was culturally applicable.

Marketing campaign sources have been developed from neighborhood co-design workshops and evidence-based analysis, and included a characteristic marketing campaign video, [18] A big assortment of social media content material (akin to brief video clips, memes and graphics), and a set of factsheets for younger individuals, pregnant girls and households, neighborhood staff and well being professionals, which have been obtainable in English and Arabic. [19] (see Determine 1 and Appendix 1 for an instance).

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Chosen ‘Sheesha no thanks’ challenge sources

These marketing campaign sources have been disseminated to the neighborhood by way of the marketing campaign’s web site. [19] and social media accounts (Fb, [20] instagram [21] and youtube [22]) The challenge engaged the neighborhood by way of native media protection (English and Arabic-speaking media; TV, radio and on-line), collaborating in neighborhood occasions (akin to expo and knowledge days) and holding neighborhood employee data periods.

Research design, members and information assortment

Affect evaluation used a gaggle design to measure consciousness earlier than and after the challenge among the many target market. A neighborhood panel was recruited by way of the Lebanese Muslim Affiliation’s communication channels (e-mail e-newsletter, social media accounts), neighborhood champions, and flyers (see Appendix 2 for examples of recruitment supplies). Members should be 18-35 years previous and both smoke waterpipes or know somebody who does. Potential members have been directed to finish an internet recruitment survey, present demographic particulars (together with their waterpipe smoking exercise) and their cell phone numbers (see Appendix 3 for the recruitment survey) to substantiate eligibility within the examine.

Members have been then despatched a weekly SMS textual content message containing a survey query about their information and attitudes about waterpipe smoking. Since many of the youth use their cellphones regularly on daily basis, an SMS survey was an efficient method to attain the target market simply. A set of 8 questions have been despatched to the members earlier than the beginning of the challenge, with 1 query per week for 8 weeks from August-October 2019. Then the identical 8 questions have been despatched on the finish of the challenge, once more 1 query being despatched per week. week for 8 weeks from January-March 2020. Within the interim interval, different questions associated to smoking waterpipe have been despatched to the members to keep up communication between the members and the challenge. (See Appendix 4 for survey questions). This method of sending 1 query per week was chosen to scale back the perceived burden of answering survey questions. Key participant recruitment paperwork and all information assortment surveys have been ready in English and Arabic, and members got the choice to decide on to obtain SMS textual content messages in English or Arabic.

survey measures

SMS survey questions have been tailored from the Most cancers Institute NSW Tobacco Monitoring Survey [23] and the Syrian Heart for Tobacco Research Narghail-Waterpipe Customers Survey [24], These questions embrace consciousness of the harms of waterpipe smoking, attitudes towards the well being results of waterpipe smoking, intentions to scale back waterpipe smoking, neighborhood conversations about waterpipe smoking, and providers to help waterpipe smoking cessation. associated to the attention of the members. Questions have been designed to be brief and concise to suit with the SMS format, and have been both a a number of selection response, or a brief free-text response.

Members have been reimbursed for becoming a member of the examine with three $50AUD e-vouchers. The survey used the Qualtrix platform which has the potential to ship SMS messages to the cell phone numbers of the examine members.


Knowledge extracted from Qualtrix was entered into an Excel spreadsheet file. Then IBM SPSS Statistics v26. The info was analyzed utilizing . For the 8 questions requested earlier than and after the challenge, solely paired information (ie information the place the participant answered the identical query each at baseline and post-campaign) have been used for evaluation and report. Given the matching nature of the information, binary categorical responses have been analyzed utilizing McNemar’s take a look at, [25, 26] and non-parametric scaled information have been analyzed utilizing Wilcoxon signed rank take a look at [27], Subgroup evaluation was additionally carried out primarily based on age group, gender and waterpipe use. For six questions requested solely as soon as (within the interim interval), descriptive evaluation was carried out.

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