Apple at this time celebrated the 100 million songs milestone on Apple Music and commented on a number of areas the place it’s working to enhance the service.
Reflecting on the evolution of music throughout Apple’s platforms in a press launch, Rachel Newman, Apple Music’s international head of editorial, mentioned at this time:
100 million songs.
Twenty-one years after the invention of iTunes and the introduction of the unique iPod, we have gone from 1,000 songs in your pocket to 100,000x on Apple Music. That is an unprecedented enhance by any metric. The whole historical past, current and way forward for music is at your fingertips or by voice command.
Extra music than you’ll be able to hearken to in a lifetime or in lots of lifetimes. Extra music than some other platform. Largest assortment of music ever, in any format.
100 million songs – that is a quantity that may proceed to develop and develop quickly. However it’s greater than only a quantity, which represents one thing far more vital – the tectonic shift within the enterprise of music making and distribution over these previous twenty years.
He added that the rise of Apple Music has helped democratize the music business as an entire:
Within the Sixties, solely 5,000 new albums had been launched annually. At present, anyplace on the earth, on Apple Music in 167 international locations and territories, any artist of any description can write and report a music and launch it globally. On daily basis, greater than 20,000 singers and songwriters are delivering new songs to Apple Music — songs that make our catalog even higher than ever. One Hundred Million Songs is a testomony to a extra democratic area, the place anybody, even a brand new artist making music out of their bed room, will be the subsequent huge hit.
Trying to the longer term, Newman pointed to the primary areas of focus to enhance ‘Apple Music’ sooner or later, beginning with human therapeutic.
It’s a second to replicate not solely on how far we’ve got come, but in addition to look ahead to the work we’ve got left to do. At Apple Music, human habits has at all times been central to every thing we do, each methods you’ll be able to see, as in our editorial playlists; And in methods you’ll be able to’t, just like the human contact that drives our advice algorithms. Now greater than ever, we all know that investing in human curation will probably be key in making us the very best we are able to at connecting artists and audiences.
With such an unlimited expanse of songs, we all know you want somebody on the market to information you. Gone are the times of shuffling your library: now it is on us that can assist you discover new favorites and rediscover forgotten gems, whether or not it is one among our skilled radio hosts lighting your method , or a handcrafted playlist.
The assertion additionally famous that Apple Music desires to supply extra context for the music on the platform:
We additionally know that it’s extra vital than ever that we’re voicing artists and giving them alternatives to inform their tales and make their music related. It isn’t sufficient simply to attach artists and followers, it is about making these connections deeper and extra significant. And one of many some ways we’re serving to to supply context is the brand new Apple Music At present sequence, the place we’ll choose a brand new music day by day and dive into its historical past, as we all know India has 100 million songs. Every of our catalogs has its personal story.
Extra to observe…