Digital Advertising Institute pronounces partnership with

LAS VEGAS, March 03, 2022 (Globe Newswire) — NP Digital, a frontrunner in search and show advertising, introduced its international partnership with the Digital Advertising Institute, DMI. NP Digital co-founder Neil Patel will work with DMI to create a brand new and improved “Search Advertising Specialist” certification course, set to launch this summer time.

Along with updating this certification, NP Digital and DMI have established a mutually helpful relationship. This consists of selling one another’s providers to assist advertising professionals construct their careers. Since Search Advertising Specialist is at the moment one of many quickest rising jobs out there, the timing couldn’t have been higher for this partnership.

“The way in which folks search on-line right now has modified the shopper journey. It is a essential time in our business, as manufacturers each massive and small want expert search advertising professionals to drive their buyer acquisition and progress,” stated Michael Goden, DMI’s head of group technique and growth. “We’re delighted to accomplice with Neil Patel (and his international staff) to develop a extra present and confirmed Search Advertising Specialist certification that may present advertising professionals with real-world search engine optimization and paid search expertise , will assist them advance their careers, and obtain success for his or her model.”

“The NP Digital Search Advertising staff advantages from our personal excessive stage coaching and schooling program internally. Subsequently, we’ll incorporate this real-world information and expertise into the up to date DMI curriculum. We have now seen that just lately, Digital Advertising There’s a tremendously elevated demand for expertise that has exceeded the present expertise pool out there. Thus, our mission is to assist the business by bringing best-in-class thought management and academic content material to college students and the advertising group.” Mike Gulksen, CEO of Digital, stated: “We couldn’t be extra excited to start our partnership with the Digital Advertising Institute, offering present and upcoming professionals the instruments they should proceed their progress and assist in search advertising. Strategies should be on the forefront.”

With the beginning of this long-term partnership, NP Digital and DMI are exploring new and upcoming alternatives to assist construct the search advertising business.


About NP Digital:

NP Digital is a efficiency advertising company centered on enterprise and mid-market challenger manufacturers. NP Digital additionally helps the small enterprise market with its NP Excel division. Backed by its proprietary expertise division and platform Ubersuggest, NP Digital is acknowledged as one of many quickest rising, award-winning efficiency advertising businesses within the business. NP Digital seems at advertising by a consultative lens that takes a holistic strategy whereas making use of knowledgeable execution to create significant partnerships. These partnerships embrace a few of the world’s most distinguished Fortune 500 manufacturers along with mid-sized, DTC Challenger-type organizations.

NP Digital is unfold around the globe with greater than 600 staff, seven workplaces and headquarters in Las Vegas, NV. For extra data go to or

About Digital Advertising Institute (DMI),

As the worldwide commonplace in digital advertising skilled studying and certification, DMI develops the main gamers of probably the most thrilling sports activities on the planet.

Based in Eire, DMI has workplaces within the US and Australia, over 180,000 members, and companions in over 150 international locations. It really works with faculties, universities and companies of all sizes to offer advertising professionals with the abilities, confidence and business information to remain related and make an influence within the ever-evolving digital world.

DMI is backed by a number one US progress fairness agency, Spectrum Fairness.


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