How I Nike. got here right into a prime advertising and marketing function with


Christina Poole labored with administration consulting corporations, knowledge specialists, and Fb after graduating from her bachelor’s in psychology, however opted for a profession change to observe her ardour: advertising and marketing.

As an American who had solely labored in Texas after commencement, she was additionally wanting to discover her choices outdoors of the US. She landed an MBA to review overseas and enhance her possibilities of securing a job within the more and more aggressive advertising and marketing trade.

The HEC Paris MBA in France was completely different for him. A fifth of HEC Paris grads sometimes land MBA jobs in advertising and marketing or gross sales, with earlier grads even becoming a member of the likes of streaming big, Netflix.

His determination additionally paid off. Christina is now a Rotational Management Affiliate in Nike’s advertising and marketing division and is on the quick monitor to management with one of many world’s prime manufacturers.


How the HEC Paris MBA Advertising Course Ready Me for a Profession with Nike

Chosen by Christina due to its rating as the highest enterprise faculty in Europe and its robust community of alumni and recruiters throughout a variety of industries.

“I actually wished to enter trade fairly than consulting after my MBA and HEC Paris having good trade relationships with the massive Fortune 500 firms,” she explains.

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She additionally discovered the MBA course enticing. Masking core enterprise fundamentals corresponding to finance, accounting and administration, this system additionally offers alternatives for college kids to specialise in a variety of industries and capabilities.

The curriculum consists of seven specialization tracks corresponding to Strategic Advertising and Digital Innovation. College students also can select from eight electives throughout the programme, from a variety of choices corresponding to luxurious model administration and buyer advertising and marketing methods.

Lessons are taught by means of a mixture of theoretical and sensible studying. Throughout a model administration class, Christina accomplished a consulting challenge with a startup that was engaged on constructing its model id and course whereas receiving recommendation and suggestions from professors and trade specialists.

She additionally had the chance to achieve skilled expertise by means of an internship with the French cosmetics firm, L’Oréal, the place she labored within the luxurious division. This additionally helped in increasing his information about model administration.

“I used to be capable of see numerous theories speak about this in my luxurious administration class,” she says.

Through the second a part of the diploma, whereas college students are pursuing their specialization, they’re additionally required to finish a last management challenge, and be required to take electives, full a global trade with considered one of 30 accomplice colleges, or Have to decide on between engaged on personal entrepreneurship challenge. MBA Venture.

Christina selected the latter, focusing her MBA challenge on social media and branding within the magnificence trade and constructing on what she discovered throughout her time at L’Oréal. She did her analysis into branding methods at numerous firms by gathering knowledge and interviewing specialists.

“I’d say the largest factor I took away from my MBA can be my MBA challenge,” Christina explains. “It gave me an in-depth take a look at branding and how you can apply it in my trade.”


Greatest MBA Jobs: How I Acquired right into a Prime Advertising Function with Nike

There are few extra well-known manufacturers on this planet than Nike, and Christina used the experience and expertise she gained throughout this system to efficiently land a job within the firm’s advertising and marketing division after commencement.

By means of a rotational management plan, Christina will rotate between completely different areas of the advertising and marketing division in her first two years, earlier than selecting a specialist space.

The job description stated that Naik was searching for inventive college students with a worldwide mindset and digital experience. Christina felt that her expertise had made her the right match.

“These are 3 ways I am describing myself as a enterprise skilled, and I actually assume my time at L’Oréal and HEC Paris made me stand out,” she says.


How I am Rising as a Rotational Management Affiliate

Now in her first rotation, Christina is in advertising and marketing operation. She is studying the basic processes that run a advertising and marketing division, together with knowledge reporting, technique and marketing campaign planning.

The following rotation contains extra conventional advertising and marketing roles, together with model administration, model inventive and shopper direct advertising and marketing. Mixed, they provide an understanding of the work achieved by Nike at numerous levels of the client journey and the general imaginative and prescient of the corporate’s advertising and marketing technique.

“This can be a actually nice program for people who find themselves simply beginning out in advertising and marketing who’re nonetheless making an attempt to see the place their ability set would finest slot in,” Christina says. “Studying about branding has actually helped me perceive my new function at Nike, a unique kind of brand name the place it is extra about storytelling.

“It was a extremely attention-grabbing technique to see how firms construct a following and drive loyalty by means of their branding. [during the MBA] And it is helped me perceive my job extra,” she says.

A deep understanding of assorted points of branding and advertising and marketing at Nike offers Christina with an excellent platform to pursue a profession within the firm.

“Many leaders have instructed me that this might give me a singular place to steer,” she says. “This program is mainly bringing within the subsequent era of leaders inside Nike.”



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