McKinsey acquires LOBO, a number one digital commerce group in Buenos Aires


“This can be a time of excessive progress for e-commerce and digital transformation in Latin America,” says Facundo Bonfigli, who, together with Lucas Chimalez, created LOBO, a boutique digital company in Buenos Aires. Established in 2016, the company has been working in 25 industries and 15 nations over the previous six years. [Note: This story is also available in Spanish.]

Right now, we’re more than happy to announce that all the LOBO group can be becoming a member of McKinsey. They are going to double the scale of our digital commerce and operations group within the Americas, forming the core of a brand new functionality middle positioned in Buenos Aires serving prospects in Latin America and North America.

In line with Stephen Zimmerman, senior associate at McKinsey, who leads our Digital Advertising and marketing Analytics group for America, “a convergence of things which can be affecting everybody without delay—a digital-savvy inhabitants, is as a result of growing penetration of smartphones). The area is experiencing a digital revolution, booming tech start-ups and unicorns, and rising ecommerce progress.”

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McKinsey integrates Lobo digital group

The LOBO group is delivering highly effective outcomes for each established companies and digital-native startups by activating their digital gross sales channels. For instance, he helped a perfume firm enhance income by greater than 1000 %, and a medical insurer elevated lead volumes by 85 %, lowering cost-per-lead acquisitions by 43 %.

McKinsey has been partnering with LOBO for 3 years. “LOBO brings collectively an amazing group of specialists who can get off the bottom rapidly and assist speed up our purchasers to a world-class stage of digital advertising and marketing,” says Stephan.

Particularly, Stephan says, the LOBO group is aware of methods to assist companies goal new buyer segments and develop their present relationships. Their work can establish the best digital channels and codecs for growing customized buyer acquisition and retention campaigns. In addition they create content material that resonates with the target market, and may then automate engagement processes end-to-end, from sending emails to reporting outcomes, to optimizing attitudes and refining budgets.


Left to proper: Lucas Chimmelez (Lobo founder); Francisco Ortega (Senior Companion McKinsey) and Fasundo Bonfigli (Lobo Founder)

From left: Lucas Chimmelez, LOBO co-founder, Francisco C. Ortega, McKinsey Senior Companion and Managing Companion Spanish Latam; Faisundo Bonfigli, co-founder of LOBO



“Whole industries equivalent to retail, banking, telecoms and shopper merchandise are being developed by digital native opponents – at a rare tempo,” says Jesus Moreno, McKinsey associate in Buenos Aires, who led the acquisition. “It’s a actual problem for a lot of corporations to internally develop world-class digital advertising and marketing expertise, which is normally very uncommon available in the market. To assist them, we offer the perfect with the pace and scale, powered by the perfect analytics and technical property The group gives.”

For instance, a knowledge scientist on the McKinsey group may embrace quantum blackAdvertising and marketing operations and digital gross sales expertise from this group of specialists, software program engineers and designers at McKinsey Digital, and now our digital advertising and marketing operations and know-how group.

The acquisition can even assist us be certain that the impression we create for our prospects is lasting. “The LOBO group will assist us construct capabilities and assist them develop their advertising and marketing operations group,” Stephan says. “That is what units us other than different corporations. We’re right here to assist purchasers speed up outcomes whereas constructing the abilities of their group to allow them to grow to be fully self-reliant and understand sustainable progress. ”

They’ve execution specialists who can stand up and operating quick and assist the shopper go from zero to hundred mph when it comes to digital gross sales.


Stephen Zimmerman, McKinsey Senior Companion


LOBO has constructed its group by a wise recruitment course of that’s bolstered by a collegial, versatile and collaborative tradition. Colleagues undergo a rigorous program of consumer rotation, endure coaching on quite a lot of instruments, and are uncovered to quite a lot of industries and geographies. They expertise a scientific method to teaching and mentoring purchasers, just like the way in which McKinsey trains consultants. “We rent candidates with an analytical bent from quite a lot of backgrounds,” says Lucas. “What we search for is enthusiasm.”

Now, that enthusiasm will come in useful in serving our prospects. “By becoming a member of McKinsey, we may give our folks the final probability,” Fasundo says. “They are going to have the ability to work on quite a lot of challenges and tasks that they won’t have in any other case, and they’re going to have the possibility to create new, progressive options.”

To contact our advertising and marketing and gross sales practices, please contact us right here.



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