Piano Companions with Snowflake to Assist Groups Leverage the Energy of Superior Analytics


philadelphia, January 18, 2022 /prnewswire/- the pianoDigital Expertise Cloud in the present day introduced a partnership with snowflake, a knowledge cloud firm to assist companies perceive and activate their information at scale. As a part of a program powered by Snowflake, Piano leverages Snowflake as a cloud-based information platform for its subtle analytics instruments – permitting customers to retailer, question, enrich and securely share information inside the Snowflake ecosystem It will get simpler and simpler. These superior capabilities allow real-time, correct evaluation of buyer conduct to assist organizations drive personalization at scale.

launched in September 2021, piano analytics Gives a robust analytics resolution designed for broad entry and manipulation, no matter worker’s information proficiency stage. By democratizing entry to information, companies can eradicate information silos and be certain that all groups, from advertising to gross sales, information science to operations, are working from a single supply of reality. A key function of the Piano Analytics resolution is its superior information harvesting, which ensures that the information is clear, privacy-compliant, dependable and by no means sampled. This minimizes danger for companies and means they’re able to confidently pursue their path utilizing probably the most correct info at their disposal.

The Snowflake partnership improves information portability for Piano Analytics prospects, who can now use safe information sharing inside Snowflake to simply join their high-quality information to different techniques. snowflake information cloud, akin to enterprise intelligence instruments or information governance instruments. This course of, which may be accomplished in as little as two clicks, eliminates information silos inside a company, making certain that each one groups can entry and work from the identical dependable supply of data.

Due to Snowflake’s structure, Piano Analytics customers additionally profit from quicker question instances, permitting groups to quickly perceive and optimize campaigns with out compromising information high quality or integrity.

“Now we have lengthy admired Snowflake’s main place within the information trade. After we constructed our piano analytics platform on Snowflake, we knew it could dramatically improve each our capabilities and our consumer expertise,” he stated. Trevor Kaufman, CEO, Piano. “As our relationship continues, we look ahead to partnering with Snowflake in new methods to enhance how organizations work with their information and use it to create higher digital experiences for his or her prospects.”

Piano’s instruments for information evaluation and activation are already utilized by blue chip shoppers in lots of industries, together with publishing, broadcasting, monetary providers, journey, and extra, to assist them perceive their viewers and buyer experiences. to personalize.

“The Snowflake and Piano partnership is targeted on offering prospects with instruments to boost the shopper expertise with cutting-edge effectivity and efficiency,” stated Colleen Kapsey, SVP of Worldwide Partnerships at Snowflake. “Collectively, we are able to empower United prospects to drive customized digital methods and join them to different data-driven organizations by way of Snowflake Information Cloud.”

Be taught extra about this partnership within the meantime Snowflake’s Media Information Cloud Summit Feather January 19, 2022, Piano will focus on how safe information sharing by way of Snowflake helps organizations put the precise information within the palms of each worker.

about piano
Piano’s digital expertise cloud empowers organizations to grasp and affect buyer conduct. By integrating buyer information, analyzing conduct metrics, and creating customized buyer journeys, Piano helps manufacturers launch campaigns and merchandise quicker, strengthen buyer engagement, and drive mass personalization from a single platform. the headquarters philadelphia With workplaces throughout the US, Europe And Asia Pacific, Piano serves a world buyer base together with Air France, BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, Linkedin, Nielsen, The Wall Avenue Journal and others. Piano has been acknowledged by the World Financial Discussion board as one of many quickest rising, most modern expertise corporations on the earth. crimson Herring, Inc. and Deloitte. For extra info, go to piano.io.

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