Seoul Vogue Week: a imaginative and prescient of the inventive way forward for Korean designers


Speciality · trend

Seoul Vogue Week: a imaginative and prescient of the inventive way forward for Korean designers

Korean tradition has unfold world wide like wildfire in recent times, with the massively profitable Ok-pop, Ok-film and Ok-beauty spheres attracting insatiable curiosity. Now, South Korea needs to take its trend business to the following degree as effectively.

Korean tradition has unfold world wide like wildfire in recent times, with the massively profitable Ok-pop, Ok-film and Ok-beauty spheres attracting insatiable curiosity. Now, South Korea needs to take its trend business to the following degree as effectively.

The marketing campaign is led by the biennial Seoul Vogue Week (SFW), which, in keeping with the town authorities, aspires to be the “fifth essential trend week on this planet” after New York, London, Milan and the “Huge 4”. Paris.

This system of occasions that concluded on Wednesday spotlighted native expertise by live-streamed runways and among the first in-person exhibits since 2019. “Squid Sport” star and menswear fashion icon Lee Jung-jae hailed the “world.” Ambassador,” whereas the 4 designers debuted their collections in Paris throughout Paris Vogue Week – a part of efforts to draw extra worldwide consideration and customers.

Beneath are some highlights from the week-long program.

Models walk the runway during rehearsal for the BONBOM show as part of Seoul Fashion Week 2022 AW on March 18, 2022 in Seoul, South Korea.

Fashions stroll the runway throughout rehearsal for the BONBOM present as a part of Seoul Vogue Week 2022 AW on March 18, 2022 in Seoul, South Korea. Credit score: Justin Shin/Getty Photos

In-person shows were held at the Seoul Museum of Craft Art.

In-person exhibits have been held on the Seoul Museum of Craft Artwork. Credit score: Justin Shin/Getty Photos

C-ZANN ​​E is a brand inspired by minimalism and traditional Korean hanbok.  Models wore embellished headpieces down the runway.

C-ZANN ​​E is a model impressed by minimalism and conventional Korean hanbok. Fashions wore embellished headpieces down the runway. Credit score: Justin Shin/Getty Photos

Big Park's AW 2022 collection included floral prints inspired by camellia flowers.

Huge Park’s AW 2022 assortment included floral prints impressed by camellia flowers. Credit score: large park

New codecs unleash creativity

Resulting from COVID-19, most manufacturers confirmed up nearly once more, filming their Autumn-Winter 2022 creations with totally different views – some as distractions, and others in ways in which virtually felt higher than bodily runway exhibits .

Sekwoon Yoon, whose identify is knowledgeable by the label’s new assortment of “species of the long run, AI robots and aliens”, selected the architecturally putting Busan Cinema Middle as its backdrop. Fashions wearing colourful robes and puffy outerwear have been one of many clear, grey great thing about the constructing’s exterior seating. Yoon mentioned that whereas he missed the power of the bodily present, the format allowed him to zero in on some clothes particulars.
SEOKWOON YOON started with a model wearing this look, which features patterns informed by a combination of industrial materials and flowers.

SEOKWOON YOON began with a mannequin sporting this look, which options patterns knowledgeable by a mixture of business supplies and flowers. Credit score: Sokwoon Yoon

Yoon said she thinks young Korean designers have great potential in the global fashion industry. "They have their own process and ideas." Concrete tetrapods from Busan Beach influenced this sculptural piece.

Yoon mentioned she thinks younger Korean designers have nice potential within the world trend business. “They’ve their very own course of and concepts.” Concrete tetrapods from Busan Seaside influenced this sculptural piece. Credit score: Sokwoon Yoon

Elsewhere, the runway from rising label Comspace Not Sufficient Phrases appeared as a retro-style music video with energetic choreography, Hanacha Studio’s present opened with a lilting piano monitor and moody lighting, which drew on artwork and abstraction. The main target of the gathering.
The model dances in the autumn-winter show of COMSPACE NOT ENOF WORDS.

The mannequin dances within the autumn-winter present of COMSPACE NOT ENOF WORDS. Credit score: Justin Shin/Getty Photos

COMSPACE NOT ENOF WORDS' collection includes a monochrome look.

COMSPACE NOT ENOF WORDS’ assortment features a monochrome look. Credit score: COMSPACE WORD NO ENOF

Theories from Clint's artists Wassily Kandinsky and Hilma informed Hanacha Studio's approach this season.

Theories from Clint’s artists Wassily Kandinsky and Hilma knowledgeable Hanacha Studio’s method this season. Credit score: Hanacha Studio

The Miss Zee Collection was staged at both outdoor and indoor film locations.

The Miss Zee Assortment was staged at each outside and indoor movie places. Credit score: Justin Shin/Getty Photos

Korean trend on the worldwide stage

Hyjeong Cho, director in control of Seoul Vogue Week, mentioned curiosity in Korean trend is rising, and the town authorities is “actively supporting Korea’s main designers and types to enter the European market.” For the primary time ever, 4 Korean designers, together with Eenk and Doucan, represented SFW at Paris Vogue Week – a time when the world’s foremost consumers and influential editors descend upon the style capital.

DOUCAN showed at the Palais Brongniart in Paris.

DOUCAN confirmed on the Palais Brongniart in Paris. Credit score: Doukaana

Choi said his vision is to make clothes that make you feel "There is happiness the moment you put them on."

Choi mentioned her imaginative and prescient is to create garments that make you “blissful once you put on them.” Credit score: Doukaana

On the historic Palais Brongiart, Doukan pays homage to floral and geometric tie-dye prints, predominantly within the crimson, blue and white of the Korean flag, in swish silhouettes – some curved, others extra structured – in a really wearable assortment for Seoul. “Seoul is the town of the evening,” mentioned the label’s inventive director Chung-hoon Choi. “I needed to point out the fabulous but dynamic power felt by this assortment.”

Eink, one other model debuting in Paris, presents a group of Eighties trend editorials with robust, vintage-inspired items that exude glamor and energy without delay. “The (model’s) id is to hunt a stability of traditional however distinctive, acquainted however up to date and novel on the similar time,” mentioned Eink designer Hyamie Lee.

EENK designer Haimi Lee said the growing popularity of K-culture around the world has given designers more confidence.

EENK designer Haimi Lee mentioned the rising recognition of Ok-culture world wide has given designers extra confidence. Credit score: their

"More brands in South Korea now have their own identity and consumers are also following their own tastes and senses rather than just following trends.  I think this is the beginning of the creation of Seoul's unique story and culture," Lee said.

Lee mentioned, “Now extra manufacturers have their very own robust identities in South Korea and shoppers are additionally following their tastes and senses moderately than simply following the tendencies. I believe this can be a testomony to the creation of Seoul’s distinctive story and tradition. is the start.” Credit score: their

Embracing Id, Taking Dangers

Seoul-based model Painters was one of many labels showcasing extra experimental creations. Founder Received Jeon mentioned younger designers usually pursue new tendencies for his or her ready-to-wear collections to develop enterprise. With a concentrate on couture, Received consists of sculptural, handcrafted items amongst a mixture of commercially-friendly outfits in her new assortment. One in every of these seems to be, a large hand-stitched robe product of black deadstock cloth from the designer’s studio, was worn by a mannequin posing in a steel-like “body”. Different conceptual works that appeared within the body “expressed a want to precise how[young designers]can do extra,” defined Vonn.

“I wish to have my tradition by my assortment. I believe it ought to symbolize the place I dwell and what I am engaged on.”

The autumn-winter collection of painters mixes conceptual with ready-to-wear.

The autumn-winter assortment of painters mixes conceptual with ready-to-wear. Credit score: painters

A model poses in a painters gown - made entirely of deadstock.

A mannequin poses in a painters robe – made solely of deadstock. Credit score: painters

Mina Chung’s ethereal Autumn-Winter 2022 assortment in the meantime embraces East Asian artwork ideas of “mild and shadow,” which she says, “describes an aesthetic that may be a mixture of simplicity and fullness.” Gentle, flowing supplies distinction with construction and pops of coloration. At a look, a mannequin was seen draped in varied clothes, a silhouette impressed by an historical Chinese language panorama portray.
"The painting features bold, energetic lines in the mountains, which can be translated into 3D silhouettes," Pairing the silhouette with the fabric created more drama, Chung said.

“The mountains within the portray function daring, energetic traces, which will be translated into 3D silhouettes,” Chung mentioned. Including the silhouette to the material created extra drama. Credit score: Mina Chung

"I wanted one part of the collection to be very bold but simple, and the other part to be more direct and catchy, more emphatic," he said.

“I needed one a part of the gathering to be very daring however easy, and the opposite half to be extra direct and crowd pleasing, extra loud,” she mentioned. Credit score: Mina Chung

Chung mentioned younger Korean designers are discovering what makes them distinctive at a time when Ok-fashion is in excessive demand. “I believe that if Korean designers do not put extra effort, the little fame we’ve will very quickly disappear and this entire business will fall again. We have to encourage extra experimental designs that symbolize Korea. must be made harder, and take a look at extra manufacturers that may match the worldwide customary of designer manufacturers.”

Prime Picture Caption: A mannequin poses for the Miss G assortment.



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