Purchase Now, Pay Later (BNPL) agency Afterpay on Thursday (September 23) introduced that it has partnered with eCommerce style platform Style Nova to present customers extra data on how and when to pay for his or her purchases. possibility, in accordance with a joint press launch.
On-line Style Nova customers can now select to pay in 4 interest-free installments with Afterpay as a part of the collaboration, the discharge mentioned.
In response to the discharge, Afterpay’s buyer base has grown to just about 20 million individuals over the previous 12 months, and 90% of Afterpay orders this 12 months have been made by repeat prospects. Millennials and Technology Z make up the majority of Afterpay’s buyer base, with Gen Z being the platform’s quickest rising demographic.
The tie-up with Style Nova represents “an effort to make style extra accessible to those younger customers”, the discharge mentioned.
“We now have at all times prided ourselves on offering customers with straightforward and reasonably priced entry to the most recent kinds,” mentioned Richard Saghian, Founder and CEO, Style Nova. “The partnership with Afterpay allows our prospects to buy their favourite appears in a means that’s each easy and handy.”
In response to the discharge, Style Nova joins Afterpay’s community of practically 100,000 retailers worldwide.
“As we head into the autumn and busy vacation season, that is the proper time to deliver Style Nova to the Afterpay platform as customers look to replace their wardrobes,” Zaheer Khoja, Afterpay Common Supervisor, North America, mentioned within the launch. “This partnership stems from our shared need to cater to the very highly effective Gen Z customers who prefer to spend their cash responsibly and pay over time with Afterpay.”
Earlier this month, PetSmart additionally launched a partnership with Afterpay, which it mentioned would enable prospects to buy on-line and in-store, nonetheless receiving their merchandise prematurely, however paying Extra time is attending to do the work, which is payable in 4 installments each two weeks.
Learn extra: PetSmart launches BNPL program with Afterpay
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