Swedish edtech firm Brightbid faucets into London’s dynamic begin up scene to speed up progress


Gustav Westman, CEO and Founder, Brightbid

“We’re actually excited for the following section within the progress of Brightbid as we launch in London to make the most of the UK’s place because the second largest marketplace for Google Advertisements on the earth and its dynamic startup scene for tech firms. Huh.” Gustav Westman, founder and new CEO of BrightBid.

Brightbid, the edtech platform for Google Promoting, in the present day introduced the launch of its UK operations in London to considerably speed up its world progress. Based in 2020, the Swedish firm has grown in income by near 400% yearly and is properly within the high 10% of the quickest rising SaaS firms globally. The corporate helps PPC and advertising and marketing groups enhance efficiency on Google search advertisements utilizing its proprietary AI know-how.

“Our ambition is to assist companies massive and small throughout the UK compete with the rising price of PPC and ship personalized cost-effective campaigns utilizing AI-powered know-how,” mentioned Gustav Westman, founder and new CEO of Brightbid. “We’re actually excited for the following section within the progress of Brightbid once we launch in London and make the most of the UK’s place because the second largest marketplace for Google Advertisements on the earth. We’re trying ahead to our new London headquarters. We wish to serve our rising UK buyer base, and construct on the corporate’s fast progress after enormous success in subsidiaries in Europe,” Westman mentioned.

The concept for BrightBid happened when shut buddies, Gustav Westman and Marcus Möller, noticed a necessity for companies to ship personalized campaigns with Google Search Advertisements and assist them compete in an more and more crowded setting. With the appointment of CTO Edmund Aldrich de Leon in 2021, he developed an AI engine that makes use of Google’s automation and first-party knowledge to search out the best-performing key phrases, enhance bid changes, and generate extra income, leads and clients. works with. Together with advertising and marketing and gross sales experience, BrightBid’s AI- and human-led providing helps firms ship a mean 20% enhance in conversions.

“The AI ​​engine works for every type of paid search advertisers, however B2B entrepreneurs are seeing a really excessive efficiency elevate as Google CPC for this advertiser group has been significantly challenged with the pandemic as competitors intensifies. Marcus Moller, Co-Founder and Head of Buyer Success. “There was a fast progress in on-line advertising and marketing over the previous 2 years which in flip is driving Google price inflation throughout key verticals – we consider our choices will assist firms take their on-line presence to the following degree with out inflating prices. may do,” concluded. Molar.

BrightBid not too long ago raised £2m in a seed spherical from a number of veteran tech and SaaS firm founders, together with Philippe Lilja, co-founder of autonomous trucking firm Einride, Mikael Lindblom, co-founder and former CEO of bill administration SaaS firm Medius and Thor-Olof Philogene, founder and CEO of the enterprise, informs SaaS firm Stravito in addition to former CRO at iZettle. That is a part of a fundraising marketing campaign to assist the event of the platform and rent new workers – together with a rise within the advertising and marketing crew, funding within the London workplace and continued give attention to new enterprise progress.

BrightBid affords a free audit to stipulate the anticipated enhance in conversions related to the usage of its AI powered system and works with clients to rapidly practice the AI ​​engine to realize optimum ends in 30 days.

Notes to the editor:

  • 2022 World Startup Ecosystem Report.
  • The highest 10% of the quickest rising SaaS options are based mostly on a comparability of progress right here for personal SaaS firms from the SaaS Capital Development Benchmark Survey.
  • Adspend – based mostly on knowledge from WARC Media, IAB US, IAB Europe, IAB UK and Dentsu. Search Market Share – Statcounter.

For extra info, please contact: alex humphries-french brightbid@propellergroup.com

Brightbid. about

Brightbid is a quickly rising edtech firm that makes use of AI and human experience to create extra refined Google Advertisements suggestions for companies to drive buyer acquisition. Mixed with Brightbids’ advertising and marketing and gross sales experience, our AI- and human-led providing allows firms to higher compete in Google Search, driving a mean 20% enhance in conversions. Based in 2020, BrightBid is properly throughout the high 10% of the quickest rising SaaS firms globally and has achieved over 500,000 conversions for its 400 clients.

http://www.brightbid.com

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