TikTok publishes new information on efficient use of audio for advertising campaigns


TikTok has modified its method to video content material in numerous methods, as an increasing number of individuals spend extra time within the app, and are locked in a endless stream of trending clips.

One of many main adjustments on this regard has been the usage of sound, and the way TikTok customers are consuming content material with sound, which was not the case prior to now.

A lot of the video platforms have suggested that it’s best to make movies for the ‘sound of atmosphere’ to maximise the potential of the viewers, however TikTok really advises the other.

Which additionally extends to model use:

,TikTok is an leisure canvas the place sound is at all times on – it sparks pleasure, creativity and collaboration for over a billion individuals. And the integral issue of sound creates a chance not solely to attach together with your neighborhood, however to really feel and be remembered. In actual fact, if a model’s TikTok video incorporates a track that’s widespread on the platform, 68% of customers say they keep in mind the model higher, and 62% say they’re extra curious to know concerning the model. .

So not solely does TikTok say it’s best to construct with sound in thoughts, but it surely’s really a key engagement ingredient – which is the main focus of TikTok’s newest information to manufacturers, which highlights how completely different campaigns has used sound to maximise its promotional resonance.

TikTok’s 12-page ‘The Energy of Sound’ overview features a sequence of brand name case research detailing how every has used the audio features to spice up their messaging.

The information seems to be at three completely different makes use of of sound:

  • creator-made anthem – How manufacturers can associate with rising creators on trending sounds, primarily customized constructed for the TikTok viewers
  • ASMR – Utilizing satisfying sounds and results to maximise engagement
  • The New Narrators – Utilizing creators to share their tales, primarily utilizing UGC in model campaigns
tiktok audio guide

The case examine sheds gentle on how these completely different makes use of of audio might help improve campaigns, and why manufacturers needs to be constructing with sound in thoughts as they map out their TikTok method.

It is an fascinating concept, and as talked about, a major change for a lot of, provided that ‘Sound Off’ is the easiest way to maximise viewership and a spotlight. However TikTok is completely different, and as such, it takes time to note this modification in person habits, and the way it would possibly apply to the best way you method your content material within the app.

The information additionally consists of some tips about how one can incorporate audio parts into your clips.

tiktok audio guide

It is price a glance, and with many manufacturers planning holidays now, there is no doubt that TikTok will probably be a serious focus.

You’ll be able to obtain TikTok’s ‘The Energy of Sound’ information from right here.



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